Lady Gaga | Cosmetics

Lady Gaga sold millions of albums over the last decade, and as the star of  A Star Is Born, she helped make the film a hit. Now, perhaps she’s taking on her most challenging job yet: a makeup mogul. Lady Gaga made investments into her new cosmetic line, Haus Laboratories, which takes influence from Gaga’s early days as a young singer in lower Manhattan, applying drugstore makeup to form what will become her signature look.

Lady Gaga has tremendous aspirations for her brand, which was her first solo business venture. Her final aim of creating a multinational makeup empire is apparent from her choice of distribution partners; making Haus Laboratories the first international beauty brand to be launched exclusively on Amazon. The e-commerce giant expects to launch Lady Gaga’s kits concurrently in nine countries on three continents, including the US, France, and Germany, where shoppers can take advantage of Amazon’s one-day and two-day shipping.