Beyonce | Clothing Line

In 2016, Beyonce Knowles founded Ivy Park, a line of athlete wear under her own management company Parkwood Entertainment. The brand’s name is inspired by her daughter Blue Ivy Carter. She officially started the line by covering her apparels for the May issue in Elle. Beyonce’s goal is to “push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than physical appearance”. She made a promotional video describing her workout routine.

In February 2021, Adidas and Ivy Park announced their collaboration collection, Icy Park. It was meant to be cozy and incorporated faux shearling and terry materials which would go well with winter. It made headlines due to how creative its packaging was. Shoes were sent out in frozen chests to different celebrities and influencers. Ivy Park is just one of the Single Ladies singer’s investments that have taken off.